The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kicking It
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Non-Broadcast / Non-Broadcast: Cinema
Stills
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Non-Broadcast / Non-Broadcast: Cinema
Carrie Fisher
Agency: Mother Advertising Ltd / London
Client: Orange Category: Non-Broadcast / Non-Broadcast: Cinema
Face of the Future
Agency: Mother Advertising Ltd / London
Client: Xelibri Category: Non-Broadcast / Non-Broadcast: Cinema
Private Investigator
Agency: TBWA\Toronto / Toronto
Client: AGF Financial services Category: Non-Broadcast / Non-Broadcast: Cinema
Businessmen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Never Ending Bottle of Bud
Agency: Turnpike Films / Santa Monica
Client: Anheuser Busch Category: Non-Broadcast / Non-Broadcast: Cinema
Feel Great
Agency: Turnpike Films / Santa Monica
Client: Kelloggs Category: Non-Broadcast / Non-Broadcast: Cinema
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Kicking It
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04490A
Award:
2004 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Stills
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04491A
Award:
2004 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Orange
Title:
Carrie Fisher
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04492A
Award:
2004 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Xelibri
Title:
Face of the Future
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04493A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
AGF Financial services
Title:
Private Investigator
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04494A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver Film Festival
Title:
Businessmen
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04495A
Award:
2004 Advertising Merit Award
Agency:
Turnpike Films / Santa Monica
Client:
Anheuser Busch
Title:
Never Ending Bottle of Bud
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04496A